Omnichannel integration

Establish a solid network of integrations for all your product information, channels, and systems.
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Integration within the world of product information

Integrating tools to assist with the daily maintenance of product information can help manufacturers, distributors and retailers to save time and resources across the entire network and supply chain.

By connecting one software or app to another, product data sharing can be simplified and processes can be improved for technical, design, marketing, sales, and customer service workflows.

Who benefits from integration with product information tools?

  • Day-to-day operations can be automated for the marketing department, freeing up resources for other projects
  • Customer service can better handle inquiries and complaints with accurate data
  • Updated catalogs empower sales teams to develop relationships with buyer networks
  • Design teams need access to data to generate suitable resources without delay
  • Logistics and operations teams can view data from a single source of truth at every stage of the supply chain

As a business grows and expands its omnichannel strategy to more channels and countries, the complexity of managing product information makes it essential to implement integrations that streamline daily tasks and keep the sales network functional and up-to-date.

Integrations can be created internally or externally. Companies may choose to create their own integrations in-house via API, or rely on preconfigured plugins and connectors from third parties or those included in systems they already use.

Benefits of integrations for product information

More reliable and efficient product information management

More reliable and efficient product information management

Elimination of manual and repetitive tasks

Elimination of manual and repetitive tasks

Accurate and up-to-date product data in real time across all channels

Accurate and up-to-date product data in real time across all channels

Easy to scale and implement omnichannel strategy

Easy to scale and implement omnichannel strategy

Faster product and catalog launches

Faster product and catalog launches

Reduced costs and time for channel and software management

Reduced costs and time for channel and software management

Integrate PIM with

Amazon Selling Partner API

Amazon Selling Partner API

Google Manufacturer

Google Manufacturer

BigCommerce

BigCommerce

Shopify

Shopify

Types of integrations for companies with product or service catalogs

Content Management System (CMS) are widely used in product and catalog management for their ability to design websites, create webpages and directly feed the site with uploaded product content.

Integrations between product content storage, management, and publishing software can streamline the daily tasks of multiple people and departments. With one central platform, data can be accessed by stakeholders in many different locations, and syndicated to ecommerce websites, product listings on marketplaces and even as catalogs customized to a specific buyer.

The essential platform for manufacturers, suppliers and retailers, PIM (Product Information Manage) system offers all of the above and more. By integrating a PIM system with a CMS platform, product information can be updated more efficiently, better equipping your website to rank highly in search engines.

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With the software in place to syndicate product data to marketplaces, apps and other ecommerce channels, businesses can remain agile on the digital shelf and make changes to their listings, as well as expand to new marketplaces.

A well-equipped PIM system should include native connectors for all major CMS platforms, such as Magento, Shopify, PrestaShop, WooCommerce and BigCommerce.

This integration refers to the syncing of marketing actions and contact data with ad platforms and social media sites that support native ad management and retargeting. This includes sites such as Facebook, LinkedIn, Instagram, and YouTube.

This category also includes integration with email marketing platforms, such as Mailchimp or Hubspot, as well as with invitation platforms for events and digital presentations.

Regularly analyzing the activity of a channel is essential to inform your business decision making and ensure your products/services are suiting the demands of the market. Integrating platforms such as Google Analytics, Hotjar and SEMrush can help you collect usage data, conversion data and SEO insights.

Generating a digital catalog or updating a website is a significant task that requires up-to-date integrations to ensure proper navigation, loading, and visibility among users. With the right integrations, it’s easier to send information to product pages and landing pages, and collect usage information.

The buying experience of your customers has become arguably the most important aspect of commerce, both for both online and offline channels. As a result, all retailers and manufacturers, particularly those delivering an omnichannel strategy, need to cater to this. Integrating with a CRM (Customer Relationship Management) tool empowers your support teams to ensure that customers are always well-informed and well-served. This platform allows you to easily collect and store contact data, purchase histories, updated catalogs, and accurate records of inquiries, complaints, claims, and returns.

ERP (Enterprise Resource Planning) tools offer storage and management capabilities for a large amount of data types. These include data related to orders, inventory, stock, prices, sales reports, manufacturing, invoices, supplier lists and much more.

Integrating an ERP with the company's PIM system facilitates the exchange of data and, allows changes to be updated in both systems at the same time. This ensures identical versions and prevents people or teams in the same company from using different and outdated data.

DAM (Digital Asset Management) platforms are tasked primarily with collecting, storing and syndicating visual and multimedia resources. While most CMS platforms typically offer an integrated DAM, Sales Layer offers an all-in-one digital asset management platform from which to store, view, enrich, and export in the appropriate formats the audiovisual resources needed by each channel.

The exchange of product information between companies and distributors, or between suppliers and large customers, can be a complex and time-consuming process in the B2B sector. Buyers in this industry increasingly expect and demand the same level of customer experience that is already pervasive in B2C, so both manufacturers and businesses with their own supplier platform must catch up with win-win integrations.

The purchase of B2B products, equipment, or services is facilitated through eProcurement platforms. These offer a uniform interface that displays catalogs from all suppliers and enables buyers to place their orders in real time, typically with PunchOut capabilities. Supported by Sales Layer Connect, an eProcurement strategy allows faster, always up-to-date product information sharing and reduces both costs and preparation times for digital catalogs. With Connect, management of large orders is streamlined, can be completed in fewer days, and results in fewer returns by always providing accurate and enriched product data.

What can a PIM system integrate with?

A Product Information Management (PIM) system offers integration with a large number of  systems within your MarTech stack. 

This allows you to easily manage your product catalogs and their contents, including product descriptions, attributes, SKUs, GTINs, environmental certifications, aftercare information, taxonomies and even digital assets. You can then connect your data to any required channel.

Why integrate PIM with your MarTech:

  • Easily customize and automate the data you export to each system/platform
  • Integrate with a range of platforms through built-in connectors and APIs
  • Update and share product catalogs with both B2C channels and B2B procurement platforms
  • Upload product data instantly via an Excel connector and establish a single source of truth
Fermax
"The automatic connection between the PIM and our CMS helps simplify daily site maintenance and keeps product information synchronized with the ERP and ensure up to date listings for clients and channels"
Fermax
Teresa Sanz, Software Analyst
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