Post-purchase information can often be an afterthought in the rush to get a product to market, leaving across the buyer journey. This can create a negative product experience and deter potential customers. With our PIM software, however, you can easily identify any gaps, errors or inconsistencies in your data fields to amend. This enables your business to provide customers with a clear and optimized view of a product, complete with all attributes including product aftercare information.
Improve After Sales Service Through Data
By centralizing your data within Sales Layer PIM, you can ensure all information displayed internally and externally is complete and consistent. Offer a product listing complete with instructions, guidance, and information on the processes a customer should follow to ensure the quality of the product is maintained. In turn, this acts as a form of post sales service, reducing the demands on your customer service team and undoubtedly improving customer satisfaction.
Enhance the Product Experience
Providing a positive product experience can be a huge influence on driving sales, winning new customers, and reducing your returns rate. By offering helpful product aftercare information alongside your optimized catalogs, you can not only better inform the buying decision of your customers but extend the product life cycle. As a result, customer satisfaction is likely to be much higher, while the number of returns you are obligated to process is reduced.
Support Sustainability Through Product Aftercare Information
Enhanced product information management processes can support the sustainability efforts of your business and play a part in attracting eco-conscious customers. Sales Layer PIM helps you achieve a higher level of customer satisfaction through the data you syndicate, while the number of returns your business needs to process will also be reduced, lowering your carbon output.
"We’ve gained in efficiency and speed. There’s no more confusion or delays: the customer places the order and we can fulfill it immediately. Our processes and relationship with customers have really improved."