Creating printed catalogs in B2B companies is an important task that typically involves lots of data, numerous revisions, and many months of preparation for your marketing and design teams. What if you could drastically reduce the time you spend preparing printed catalogs?
With the EasyCatalog PIM connector, you significantly reduce the time spent on this project, by synchronizing your product data to the InDesign program. Centralizing all your product information in the Sales Layer PIM, allows you to analyze your data with our Quality Score. Our platform identifies any data errors or missing fields, allowing your marketing team to enrich the quality of your content. Once complete, your design team can be sure they’re receiving up-to-date and error-free product data.
InDesign provides the flexibility to customize your catalogs with a layout of your choosing. With PIM, you can simply select the product information fields you want to include or exclude, then they are automatically sent across to InDesign via our connector. There are two connector options for businesses:
In addition, we can assist you in the process of implementing your PIM connector, so that you can get the most out of your catalog design.
The Sales Layer PIM allows you to consolidate and enrich all your product content, before synchronizing that data across to other programs such as InDesign.
One of the biggest advantages of our connector is the ability to see the data changes you make in the PIM reflected in your designs, without affecting the layout. Manual corrections across both platforms will become a thing of the past, as edits you make in the PIM will update in InDesign in real time.
This avoids confusion and errors when creating printed catalogs, speeds up the creation of any document and ensures accurate product data across all touchpoints.
If your business creates product catalogs with lots of data, or complex fields, and you require a more sophisticated layout as a result, our EasyCatalog connector in Sales Layer offers many advantages.
With the Sales Layer PIM connector for InDesign, you can enhance the quality of not only your printed catalogs, but also improve the design of your digital catalogs, technical sheets, brochures, product pages and other materials.
By having all the product information centralized in the PIM, the data sent to your designs in InDesign will always be correct and updated to the latest version. This saves your team time and hassle, by automating the input of data and minimizing the need for proofreading.
Productivity is increased by reducing the time spent designing catalogs and other product resources. This affords your company the tools and time to tailor-make documents and material for a specific customer, distributor, trade show or sales channel. In addition, as PIM allows you to store product data in multiple languages, you can create materials for different countries more quickly.
Using the Sales Layer connector for InDesign, the product data you select is automatically sent to your layouts. Whether you include images, descriptions, SKUs, technical data, prices and other attributes, you can rely on an attractive design complete with accurate, up-to-date product information.