Catalog Management

Centralize all product information into a single hub, then publish and automate your catalogs across all connected sales channels.
PIM for B2B Manufacturers, Suppliers and Brands

What is catalog management?

Simply put, catalog management is the process of organizing the complete list of product items in a systematic order. In the ecommerce realm, catalog management ensures that your product database is structured and updated with the latest information — across all your online sales channels.

In ecommerce, catalogs are the equivalent of your brick-and-mortar store’s sales representative. Just like how merchants in-store help customers with accurate product information, catalogs serve the same purpose online. They are also crucial to attracting new customers and providing positive customer experiences.

Why is ecommerce product catalog management so important?

In the US, online sales are foreseen to surpass $740 billion by 2023, while 22% of global retail sales are expected to take place through ecommerce by then. This is attributed to the growth of online marketplaces, increased dependency on mobile shopping, and social commerce.

Product descriptions play the part of sales representatives and assist your customers in making the decision whether to make a purchase or not. Since it’s solely down to how well your product information is written and presented, and how easily your customers can find you on the digital shelf, then product information management shouldn’t be overlooked.

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How PIM can help your catalog management

By centralizing all product data into one hub, you can share correct and updated catalogs across your organization, supply chain and selling channels.

PIM allows you the freedom to create public catalogs with open access, as well as private catalogs that are password-protected and could be shared with your selected sales team, distributors, and customers.

With our Instant Catalogs, your sales team has the ability to activate online orders for your products and generate new orders from your buyers.

Tips to improve ecommerce catalog management

Map and manage the customer journey

Map and manage the customer journey

The customer journey is anything but linear. Having various customer journey maps and templates configured to different customer segments and journey scenarios can help better the onboarding process and user experience.
Suggest associated and alternative products for customers

Suggest associated and alternative products for customers

With cross-selling and up-selling, you can offer your customers a better product based on their cart items or browsing history. While this not only serves to empower customers to make better choices before checking out, it also assures you a bigger basket value.
Personalizing your customer’s feed with recommendations and similar products while ordering and when they visit your online store will improve your ecommerce catalog management process.
Categorize products correctly

Categorize products correctly

Dynamic searching and sorting filters are important for customers to narrow down their choices and settle on a particular product. This means, all your product details and measurement units must be tagged and categorized correctly, consistently.
Personalize your digital catalog

Personalize your digital catalog

You cannot serve the same product catalog to all your audience segments. Multiple factors such as the product quantity, price, and other attributes would appeal to various customer segments differently. Therefore, segmenting and personalizing your digital catalogs for your respective customers is vital to render a seamless customer experience across all touchpoints.

Catalog management FAQs

Renowned for its ease of use, our PIM offers a user-friendly interface that enables you to upload, manage, enrich and automate your data, without the need for a technical background.

The pricing for catalog management software differs greatly by the pricing model and the customization needed for the online retailer. An industry-recognized tool like Sales Layer costs about $1,000 per month, but you can try it out for free today.

Catalog management helps ecommerce retailers streamline all product information in a consistent structure and hierarchy to present them accurately across all sales channels.
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