Simply put, catalog management is the process of organizing the complete list of product items in a systematic order. In the ecommerce realm, catalog management ensures that your product database is structured and updated with the latest information — across all your online sales channels.
In ecommerce, catalogs are the equivalent of your brick-and-mortar store’s sales representative. Just like how merchants in-store help customers with accurate product information, catalogs serve the same purpose online. They are also crucial to attracting new customers and providing positive customer experiences.
In the US, online sales are foreseen to surpass $740 billion by 2023, while 22% of global retail sales are expected to take place through ecommerce by then. This is attributed to the growth of online marketplaces, increased dependency on mobile shopping, and social commerce.
Product descriptions play the part of sales representatives and assist your customers in making the decision whether to make a purchase or not. Since it’s solely down to how well your product information is written and presented, and how easily your customers can find you on the digital shelf, then product information management shouldn’t be overlooked.