With so much time and effort rightfully spent on manufacturing, brands can often attempt to rush the creation of product catalogs and their digital assets in an attempt to get to market quicker. This can put significant pressure on marketing and operations teams, particularly within small organizations or for companies managing tens of thousands of SKUs. As a result, data entry errors often arise, which sees incorrect or incomplete data sent out across selling channels and platforms. This ultimately can delay the time-to-market.
However, with a PIM solution, manufacturers can create product catalogs of the highest quality and get their products to market rapidly. Conversion rates can be improved with rich, accurate and engaging product content, which can even be automated in line with processes and workflows.